Is there a place for us to go green?

Is going green a concern for the Life Science industry? I think, being less consumer focused means that we do not put the marketing behind being green. Obviously, in our personal and work life we want to be conscientious. No one wants to print of 2 pallets worth of paper, right. So maybe electronic submissions, electronic data capture and all of the other paper reducing tools have a benefit besides quality.
On the other hand, all of these electronic tools use power. That is a drain on resources too.
We at Mission3 like to think that by providing electronic tools to make Life Sciences work more efficient we also reduce paper consumption. Of course, this means we can improve security, quality, and collaboration as well, but paper reduction is a nice side benefit.
To the energy use issue, our production servers run within CSC's robust and secure data center but our public website and other supporting applications are housed at RackSpace. Rackspace has created the Greenspace initiative in order to reduce carbon emissions. Have a look. Maybe we can all take a lesson here. Additionally, many of Mission3's employees embrace this philosophy; two of us drive hybrids while others carpool to work. Sometimes, when the weather is right - I ride my bicycle to work.